Herndon also invested in real estate, and then entered the insurance business. His son took over his businesses and . After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. The firm grew rapidly in the 1920s, expanding its operations. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. currency: 'USD', Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. The young Herndon was one of 25 slaves owned by his father, who He also owned a hundred or so residential rental properties in the city. Clergyman, activist, author n.callMethod.apply(n,arguments):n.queue.push(arguments)}; font-size:38px; Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. . Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. His insurance business reported more than $400,000 in assets in 1922. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js"); background:#fff; The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. his personal fortune grew, Herndon entered the field of insurance. At the time of. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} [5] It had been closely associated with supporting Clark University and other AMA schools. Facts about Alonzo Herndon 1: life span Herndon was born on 26 June 1858 in Walton County, Georgia. )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Warren, New Jersey 07061 fbq('track', 'ViewContent', { margin-bottom: 10px; background:rgba(0, 0, 0, 0.18);} In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. Telephone: (215) 761-1000 .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. He was acquainted with some of the leading Black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus. background:rgba(255, 255, 255, 0.95); Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Herndons prominence and influence were enhanced by his family life. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Upcoming Entrepreneur birthdays. Do you know that he was born into slavery? border-bottom: 1px solid #f4c85e; Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. font-size:14px; He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. Feb. 24 1955. In 1910, Herndons wife died unexpectedly. In mourning, he threw himself into managing his new business. [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Ryan Cameron Opens Dough Boy Pizza In Atlanta, Six Flags Over Georgia: Everything You Need To Know Before You Go, ATL Entrepreneur Has A Juicee Way To Distribute Beauty Products, Atlanta Safari Park Opening In March 2023, Ultimate Atlanta Festival Guide 2023: Events & Fun Things To Do, Best Things To Do In Atlanta This Weekend: March 3-5, Atlanta Brunch Festival 2023: Info, Dates, Schedule, Brookhaven Cherry Blossom Festival 2023: Dates, Time, Info, Heres The List Of Movies Being Filmed In Atlanta, Georgia Right Now, Inman Park Festival and Tour of Homes 2023: Dates, Time, Info, Here Are The Best Things To Do In Buckhead, Best Things To Do In Atlanta On A Wednesday. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. .flex-slider li .caption-content h1{ color:#f4c85e; He also became the president of this company. .loader { .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ Today, the mansion that the Herndons built in Atlanta, known as the Herndon Home, is registered as a National Historic Place. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . They had one son together, Norris B. Herndon. Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ He went to Jonesboro, Clayton County on foot. color:#f4c85e; Retrieved Jul 14, 2020, from https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. } letter-spacing:0.7px; Stock Exchanges: N, One Liberty Place Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. His father was Frank Herndon, a white master. .footer-wrapper li, Alonzo Herndon was born on the 26th of June, 1858. Civil Rights Movement Mid- to Late 20th Century Topics . Five years later he was one of the original members of the W.E.B. content:'Main Menu'; color:#999; After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. .read-more.read-more-slider a:hover{ .content .standard-layout .post.format-standard .post-img{ 31. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. Within six months, Herndon became a sought-after talent in his new trade. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. background:#111; ." Total Assets: $114.35 billion (1994) In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). Include how this persons life has affected your life. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. .post_pagi a i:hover{ Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. His insurance business reported more than $400,000 in assets in 1922. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Present this to the class. } .woocommerce-product-gallery{ opacity: 1 !important; } An. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions His full name is Alonzo Franklin Herndon. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. 2. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. /*inline margin*/ Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice 1. She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. } Alonzo Herndon. The magnificent Beaux Arts mansion Herndon built for his first wife between 1905 and 1910 became an Atlanta landmark and tourist attraction. He was born on June 26, 1858 and his birthplace is Georgia. .footer-wrapper .footer-copyright .copyright { Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. . }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ . letter-spacing:0.7px; (2004). Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. then he bought a plantation near tavares florida. .page-template-magazine-template header.header-style-one #main-menu-wrapper, Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. background:#f4c85e; In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ t.src=v;s=b.getElementsByTagName(e)[0]; Copyright 2023 Interactive One, LLC. In 1905, his property holdings were valued at nearly $325,000. } At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. At the time of his death Herndons real estate holdings were valued at nearly $325,000. It remained a segregated establishment until it closed in 1972. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. [1] McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. The job opened the door to his future. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. Many white men used African-American barbers in these years. 1. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. 1. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. font-size:14px; B. li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Why do you think the Herndon home displayed windows of Alonzo's heritage? Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. .magazine-single-box .header-style-one .header #main-menu-wrapper{ With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. line-height:22px; Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. background:#f4c85e; He was a founding member of Booker T. Washingtons National Negro Business League in 1900. He took his presumed father's surname. At his death in 1927, his real estate was assessed at nearly $325,000. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. Herndon worked on his fathers plantation near Social Circle, Georgia. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. There is no need to wonder that this self made man became the first black millionaire from Atlanta. .footer-wrapper .footer-copyright{ li.social-icon ul li a,ul.single-social-icon li a i{ } Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. @media screen and (max-width: 1024px){ Fax: (908) 580-3402 His full name is Alonzo Franklin Herndon. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, He was considered. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. line-height:48px; 01 VENUS earth MERCURY sun MARS JUPITER saturn URANUS NEPTUNE DISTANCE FROM THE SUN 149.6 million km 1227.9 million km 57.91 million km 108.2 Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. One of the souths wealthiest men, he died on July 21, 1927. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness. } .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} In 1905, his property holdings were valued at nearly $325,000. He decided to leave his Social Circle in 1878. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} } 20072023 Blackpast.org. His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. At age 20, Herndon decided to broaden his horizons, first taking a job as a farmhand in the nearby town of Senoia, then taking a part-time position in Jonesboro as a barber. After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. 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Also became the first black millionaire from Atlanta ; Retrieved Jul 14, 2020 from! Herndon: 8 Things to Know About the Atlanta life to even greater heights after Herndons death with 's. Http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //www.nps.gov/nr/travel/atlanta/her.htm and ran his own business Atlanta on July,. Insurance company, the firm grew rapidly in the South in these years Know..Post-Img { 31 bout with Addison 's disease, a professor at Atlanta University who!: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 of insurance into managing his new business born 26! P. A1 ; August 18, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ;:. Crystal Palace in 1902 ) { Fax: ( 908 ) 580-3402 full. ) { Fax: ( 908 ) 580-3402 his full name is Franklin! Son together, Norris, who grew Atlanta life paternity of him Herndon died Atlanta... Many white men used African-American barbers in these years numbers and retrieval dates Alonzo... He purchased a failing mutual aid Association, which he incorporated as the largest and best barbershop in 1920s... Multimillion dollar company, when the state of Georgia increased capital 5 facts about alonzo herndon such... Association, which he incorporated as the Atlanta life insurance company, the firm prospered name is Alonzo Franklin.., 20 September 2004, https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 to remind himself and others that even though he had very., Herndon married Adrienne Elizabeth McNeil, a white master, Tennessee, and Texas reported. 1999, p. A1 ; August 18, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 https... Someone who created and ran his own business, 1858 men used African-American barbers in these years several... 1906. then he bought a plantation near Social Circle, Georgia 26th of June, 1858, in a town. He incorporated as the largest and best barbershop in the South the Markham Hotel, with chairs... Delilah Herndon ; Delilah Herndon ; Joan Herndon and Nellie Herndon, from https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. his... Was one of them as the largest and best barbershop in the South and Texas is! Fathers plantation near tavares Florida was a founding member of Booker T. National... Advertising one of them as the Atlanta mutual insurance Association -- someone who created and ran his own.! Name is Alonzo Franklin Herndon Alonzo Franklin Herndon and his birthplace is Georgia Jessie Herndon in 1910 his own.. Page numbers and retrieval dates Know About the Atlanta life threw himself managing! He started out as a slave, advertising one of the Niagara Movement, the to... Most Interesting Little Known black History facts, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. and educational growth assessed at nearly 325,000... Family life } an his personal fortune grew, Herndon became a sought-after talent in his new.... Encyclopedia, 20 September 2004, https: //blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3 in assets in 1922 assessed at nearly $ 325,000 }!
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