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American cultural mores, such as the Western standard of beauty, have increasingly made it into global media. McDonald has increased homogenization in the United States and, increasingly throughout the world. By the end of 2006 the company had 31,000 restaurants throughout the world that generated the revenue of $ 21. Registration number: 419361 McDonald's Drive-Thru McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world (Ritzer, 1993). 2. Cultural imperialism was around long before the United States became a world power. . However anti-globalisation activists resist McDonalds for the adverse effects it has on native cultures and argue that the culture represented by McDonalds is inappropriate for the common masses. Who is the winner? 2006. When a McDonald's opens in a new neighborhood in a different country, people think of Americanization of the local culture. assume youre on board with our, Globalization in Mulan and Crouching Tiger, Hidden Dragon Analysis, https://graduateway.com/globalization-and-mcdonalds/. The entire world is becoming a cultural common market area in a way that the same kind of technical product development, knowledge, fashion, music and literature, same kind of metropolitan mass culture is manufactured, bought and sold. According to Gramscis notion, the hegemons of capitalismthose who control the capitalcan assert economic power, while the hegemons of culture can assert cultural power. Pharapreising and interpretation due to major educational standards released by a particular educational institution as well as tailored to your educational institution if different; However, when I . "McDonaldization" is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). For instance, non-western businessmen (and women) have a tendency to acquire western cultural habits to be able to rub shoulders with their western counterparts. In this activity, you will research a media outlet and then answer questions about the choices that the web producer, editor, or manager made regarding its content. The latest technology development in fast-food restaurants have added drive-through windows in order to increase the efficiency of the dining experience (Ritzer, 1983). Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. The total sale of the average US McDonalds outlet is 1. In a similar way eating large quantities of meat has substantial negative effect on health and McDonalds have sold more than 100 Billion hamburgers (Spencer et al, 2005). How does having a larger, more efficient media company help society? McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world (Ritzer, 1993). Name a positive and a negative way in which culture may respond to an outside force. Throughout our over one-hundred-year history, our work has directly led to policies that have produced greater freedom, democracy, and opportunity in the United States and the world. This is because of various factors concerning competition and dominance in the business, something that McDonalds has aced all throughout the years. The spread of American consumer culture goes beyond popular consumption, raising questions and concerns of U.S. dominance in the cultural sphere. It reduces competition to nothingness, since it receives a lot of publicity and is known to a greater number of people. , oove Thanks Writer Lyla you are indeed awesome . number: 206095338, E-mail us: When McDonalds erects an establishment in a country, it directly competes with the locals when it comes to food service. Genuine globalization should be supported not only because it is economically prudent but also because it is consistent with a basic human aspiration to be free. And for him, The famous McLibel case was followed closely by different social activist, however Campbell K. et al (2001) found that the McLibel case did not had a measurable negative impact on McDonalds. . McDonald gives us a sense of convenience which made our lives more flexible, fast and convenient. After September 11, 2001, President George W. Bush framed the issue of terrorism as a cultural conflict as much as a military one. People around the world are expected to eat greasy McDonald hamburgers, drink pepsi or coke, wear Levi jeans and gyrate to Michael Jackson music. Explore how the human body functions as one unit in Are there any online-only content sections of the site? In its broadest strokes, imperialism describes the ways that one nation asserts its power over another. Often, it is difficult to resist such onslaught. Let us help you get a good grade on your paper. It shows that the relationship between American cultural domination and the growth of McDonalds is positive. The essay considers different perspectives about the issue; for example, McDonalds as a global organisation, its justification for the charges made by social activist and consumers perception of the company image. Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods, services and ideas influencing cultural changes around the world. Greetings and felicitations! Order custom essay Globalization of Mcdonalds Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. So the eating at McDonalds includes the consumption of sign values such as inexpensive food, a family outing, Americana or Modernity (Kellner, 1999,). Expert Help. Your gift helps advance ideas that promote a free society. cite examples or situation in your discussion., Solve the following problems: Show your solution:1. The idea that economic principles are culturally relative confuses highly variable human practices with ones that are uniform across all borders. People are hard-pressed to find an authentically different meal in an ethnic fast-food chain. How are citizens of developed countries who lack useful Internet access affected? 6 Billion (McDonalds Annual Report, 2006). ?>, Order original essay sample specially for your assignment needs, https://phdessay.com/globalization-of-mcdonalds/. These two economic and cultural aspects are clearly intertwined, but the idea of a foreign power unilaterally crushing a native culture does not seem to be entirely true. During the early 21st century, much of the United Statess foreign policy stemmed from the idea that spreading freedom, democracy, and free-market capitalism through cultural influence around the world could cause hostile countries such as Iraq to adopt American ways of living and join the United States in the fight against global terrorism and tyranny. Sometimes it is hard to do all the work on your own. Rather, the films producers had judged that it would succeed on a world stage just as on a domestic stage. A major role in this globalization campaign is played by the English language. Scholars They cant expect everyone to eat these things, especially those who are in the eastern part of the world. McDonalds is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million. What effects has technology had on international economics? This could be good at some perspective, but not necessarily for all. This ideal, when exported, is the farthest thing from imperialism. Kellner (1999) points out the cultural dimension of the McDonalds corporation through advertising campaigns and promotional stunts, trying to create an experience of fun, of family togetherness, and of Americanisation associated with the McDonalds experience. The rest is done by hollywood, CNN and other accoutrements of the west. Accordingly Storey (1993), recommends that people, as active participant of local culture should be educated for selecting or rejecting new changes in culture, making meaning, attributing values to the developments in the culture etc. Hoover scholars form the Institutions core and create breakthrough ideas aligned with our mission and ideals. What effect such cultural commodities are having on the values of societies and on the realm of politics? According to Jones et al (2002), McDonalds provide consumers value for money-meals and also to some extent it is identified with an active commitment to community values and community activities. Schiller, (1976) defined cultural imperialism as Sum of the process by which a society is brought into a modern world system and how its dominating stratum is attracted, pressured, forced and sometimes even bribed into shaping social institutions to correspond to or even promote, the values and structures of the dominating centre of the system. Media now rely heavily on synergy, or cross-platform media distribution. Globalization, some say, is a form of imperialism. collected. If it would serve a lot of people for a lesser amount of time, then a lot of people would patronize the service. It can be said that McDonalds is a combination of elements of globalisation and internationalisation (Vignali, 2001). It is a concept wherein it determines a persons preference, which is connected to his cultural background. Management Efficiency Ratios: Burger King vs. McDonalds, Marketing Strategies of Mcdonalds in India, get custom MyHoover delivers a personalized experience atHoover.org. What is the digital divide, and who is trying to close it? Located on the campus of Stanford University and in Washington, DC, the Hoover Institution is the nations preeminent research center dedicated to generating policy ideas that promote economic prosperity, national security, and democratic governance. b. According to study carried out by Emerald Group Publishing limited (2007), McDonalds have made significant changes in its product line to reflect todays healthy eating concerns and the more sophisticated taste of twenty first century consumers. According to Tomlinson, No one really disputes the dominant presence of Western multinational, and particularly American, media in the world: what is doubted is the cultural implications of this presence (Tomlinson, 2001)., There are, of course, by-products of American cultural exports throughout the world. First is McDonald's, and they called it as McDonaldization that developed by sociologist Goerge Ritzer in his 1993 book. By continuing well McDonald's as an Agent of Cultural Imperialism To some extent, at least, McDonaldized systems must be standardized. Just as imperial Britain economically ruled the American colonists, so did Britain strongly influence the culture of the colonies. Globalization means not merely uniformity but also conformity to the dominant, primarily American culture. Supplemental understanding of the topic including revealing main issues described in the particular theme; February 3 2007. 1 '' '' This essay was written by a fellow student. d. Wrinkled appearance on the occlusal aspect due to its supplementary grooves The domination of American culture in the rest of the world has helped McDonalds Corporation in its tremendous growth and consequently McDonalds has strengthened the power of American culture in the world. According to Finkelstein, (1999) the snacks from McDonalds are a type of privatised and individualistic pattern of consumption that doesnt build bonds of belonging. McDonalds Pestel analysis Political- * There is currently legislation being brought in to prevent fast food companies from advertising at certain times of the day, this is due to the. Imperialism is referred to as the highest stage of capitalism because the capitalist system must either expand or die in its quest to accumulate profits. can use them for free to gain inspiration and new creative ideas for their writing The reason for their targeting the fast food restaurant chain of McDonalds is so ubiquitous, for that it threatens the fundamental aspects of national identity i. e. how, where and what people eat (Campbell et al, 2001). The greatest example of cultural imperialism is the native tribe's ownership of casinos on their land granted by federal laws. 1 billion. Further, consumers take their debris with them as they drive away, thereby eliminating the need for additional trash receptacles and employees to empty those receptacles periodically (Ritzer, 1996). The advertisements are ubiquitous and product placement in blockbuster movies had actually made McDonald to look common, natural in a sense that it is already part of our culture and not realizing that our life has been dominated by the US. The essay also integrates the consideration of adverse influences of McDonalds on different culture or nations, the economic implication for countries or communities in which it operates and mixed reactions of consumers to the American cultural imperialism that is reflected through McDonalds. Indias largest film industry mixes melodrama with musical interludes, lip-synced by actors but sung by pop stars. Is the application of antitrust legislation to media companies positive or negative? Local cultures can respond to outside forces in many ways. According to Adams (2006), who is one of executive officer at McDonalds McDonalds make deliberate choices concerning our food quality, available menu, choices, visibility of nutrition information, and educational message on energy balance and claim that these efforts demonstrate their commitment to the consumers health and wellbeing. Why? The craving for diversity is being replaced by the desire for uniformity and predictability (Ritzer, 1996). By contrast, some local cultures around the world have taken to Western-style business models so greatly that they have created their own hybrid cultures. To begin discussing the topic of cultural imperialism, it is important to look at the ideas of one of its founding theorists, Antonio Gramsci. McDonalds is operating in the UK since 1974, and now it has 1,200 restaurants nationwide in the UK, including 700. People around the world are expected to eat greasy McDonald hamburgers, drink pepsi or coke, wear Levi jeans and gyrate to Michael Jackson music. How does the information economy differ from the traditional economy? . PhDessay is an educational resource where over 1,000,000 free essays are Food is undeniably an important aspect of culture. The spread of American and indigenous fast food throughout much of the world causes less and less diversity from one setting to another. Economic globalization has meant that the rich have become richer and the poor poorer. The indigenous fast food actually caused less diversity in our daily lives. This applies as much to food as it does to music and clothes. The wests cultural imperialism is predicated on the same arrogant belief in the superiority of its value system that propelled colonialism in the eighteenth and nineteenth centuries. Kellner, (1999) takes the argument against McDonalds by stating that McDonalds encourage such a type of food that is closely associated with risk of cancer and heart disease but also actively promoting same culture where at presence of such diseases are not considered as a problem (McLibel Support Campaign, 1994). Others, particularly Islamic culture, offer its adherents an opportunity to live in harmony with themselves, their neighbours and the environment. In other words, wherever a consumer is likely to travel within a reasonable range, the menu options and the resulting product remain consistent. Background McDonalds and Jollibee are two fast food chains that compete to selling hamburgers in. The settings are also all modeled after McDonalds in one way or another. 13.04.2021 Integrated Science Senior High School answered Dicuss globalization as Imperialism of Mcdonalds Hollywood and cnn. They are ubiquitous that it is impossible for us to avoid seeing or hearing about them. Unsurprisingly, McDonalds is the prime example of this concept. This is the reason why some countries condemn the idea of food globalization, why some people hate how McDonalds wish to create global fastfood supremacy. How does it damage society? Theyre on the television, newspapers, radio, Internet and so forth. globalization on nations all over the world, especially on the economic sphere, are presented in the early part of the paper, and then the specific impacts in the . you ACTIVITY 2 Discuss the following Globalization: 1. They try to cultivate a lifestyle that is inappropriate for developing nations by creating new needs, redirecting attitudes and by changing values. Globalization is not for imperialism nor communists of China, the Americans ancestors visionary for globalization as the sole economy superpower with the foundation of innovation and knowledge distribution to improve human civilization quality of life for elimination of poverty in the world. ?>. Katz (1994) has too referred Nike as dream machine that seeks to redefine culture through the power of sports . The wests social agenda includes feminism and select environmental and human rights concerns often peddled through western-financed non-governmental organisations (NGOs). In a similar way Pendergrast (1993), have used the term coca-colonization to suggest the continual American Cultural Imperialism. How does the digital divide affect developed and developing countries differently? Communication Technology and Cultural Imperialism. But along with this, McDonalds has received a lot of negative reactions not only from Americans but also from the locals of the places they invade. It should be noticed that there are various instances of resistance to McDonalds and its rationalisation of food production and consumption (Smart 1999). Does this actually affect our diet? February 3 2007. database? Choose skilled expert on your subject and get original paper with free plagiarism Continuation of this concept could lead to problems if people begin feeling it is forced on them instead of it presenting new choices. Max Weber: (1864-1920) A German sociologist, philosopher, and political economist who profoundly influenced social theory, social research, and the discipline of sociology itself. This is something that should always be kept in mind when marketing and globalizing any product or business. Pick a media company that interests you, such as a magazine, a television station, or a record label. Cultural imperialism is the economic, technological and cultural hegemony of the modern nations. You may use it as a guide or sample for harmony in order to life, Globalization of Mcdonalds. Ruling elites, appropriately indoctrinated in the superiority of western cultural values, are willing to do the job. In a survey of school children it was found that 96% of the students could identify Ronald McDonalds in name recognition which is second to Santa Claus (Greenhouse, 1986). In order for Hollywood to remain a powerful force in the film industry and continue to generate huge revenue both at home and abroad, it must continue inshow more content When discussing both Hollywood remakes as well as globalization, the topic of cultural imperialism comes up. Media, Globalization, and Hybridization . To charge that globalization is imperialistic is like claiming that liberating slaves imposes a particular lifestyle on the former slaves. In what ways does the United States act as a cultural hegemon? Just as the automation of fast foodfrom freeze-dried french fries to prewrapped saladsattempts to lower a products marginal costs, thus increasing profits, media outlets seek to achieve a certain degree of consistency that allows them to broadcast and sell the same product throughout the world with minimal changes. The McDonaldization of the globe applies not just to its namesake, McDonalds, with its franchises in seemingly every country, but to any industry that applies the technique of McDonalds on a large scale. Considering the current situation, the worlds cultures are moving towards globalization, slowly merging the different social values. The domination of American culture in the rest of the world has helped McDonalds Corporation in its tremendous growth and consequently McDonalds has strengthened the power of American culture in the world. Their move on globalization may be taken positively or negatively. 1 '' '' Advertisement Answer 6 people found it helpful purplese528 Answer: thanks me later Explanation: # hope it helps #thanks me later #MARK ME AS THE BRAINLIEST Advertisement He liked to tell people that he was really in show business, not the restaurant business. with free plagiarism report. The Living Webster Encyclopedic Dictionary defines culture as the acquired ability of an individual or people to recognize and appreciate generally-accepted esthetic and intellectual excellence. This allows ample room for the dominant western civilization to impose its value-system, especially when the ability to recognize generally-accepted esthetic and intellectual excellence is acquired.. How do the media increase profit margins in foreign countries? Retrieved from https://phdessay.com/globalization-of-mcdonalds/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? globalization and homogenization in general, and McDonald's in . According to Ritzer (1996) McDonaldisation influences not just the restaurant business but also education, health care, travel, leisure, dieting, politics, the family, and almost every other aspect of world society. McDonalds is the cool place to eat while at the same time driving our fast past give it to me now American culture. Required fields are marked *. How do vertical integration, first copy costs, and the information economy relate to one another? After considering different perspectives it can be concluded that McDonalds does represent American cultural imperialism but it can not essentially be seen as bad or good for the nations of the world. This is the flip side of the global economy argument which is supposed to bring prosperity to all and sundry. That's 68 million people! This is equally true of the Palestinians and Israelis as it is of white South Africans and members of the African National Congress. This argument that media can influence culture and politics is typified in the notion of the American Dream. Promoting McDonalds to children was a clever, pragmatic decision. Rigg (1994) states that McDonalds total sales in 1993 had reached 23. This concept of culture is rooted in Marxist class struggle, in which one group is dominated by another and conflict arises. Want to create or adapt books like this? The numbers also feature many different Indian national languages and a hybrid of Western dance music and Indian classical singing, a certain departure from conventional Western media (Corliss, 1996). These products are vehicles for the transmission of values, lifestyles, and ideologies that many see as corrosive to the receiver culture. Constantino, (1978) observes that global organisations like McDonalds are just economic bodies but their operations have direct effect on the culture of the developing countries and they target common masses of local societies in order to maximise their consumers. Retrieved from https://graduateway.com/globalization-and-mcdonalds/, Mcdonalds V Liebeck Mcdonalds Coffee Case Analysis, Kerala: Good Human Development Indicators, Globalization And The Effects Of Globalization, Globalization And Impact Of Mcdonalds Globalization Commerce, Ronald McDonald House Charities Vision Sample, Analysis of Mcdonalds Service Marketing Strategy. Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. . Media works in an uncannily similar way to fast food. Familiarity and standardization of the machines, employees, services and tastes have made our lives easier in a sense because everything is predictable. Klein, (2000) too believes that the attack from the global companies on the choices people make regarding consumption happens on different fronts for example locally, with few super brands that use their capital power to wipe away small and independent businesses, and legally Consumer companies like McDonalds using Libel & trademark suits to hound anyone who brings unwanted twist on a pop culture product (Klein, 2000). Western culture offers people an escape from reality, only if they have the financial resources to do so. Globalisation is closely linked to the ideology of neo-liberalism. It provides direction to both economic and social progress. In case you can't find a relevant example, our professional writers are ready Give examples. Mcdonald's domination is significantly obvious in Malaysia. McDonalds popularity could easily take down the local businesses. BSA 123. According to this view of world power the control of culture is seen as far more important than the control of political and geographic borders. Although culturally specific variations exist, any McDonalds in a particular area has basically the same menu as any other. In reality McDonalds more times than not has conformed to the local culture, not the other way around. How has the Internet changed the value of experience goods? McDonalds celebrate diversity in terms of employee backgrounds. In what ways has this company undergone the process of McDonaldization throughout its history? In conclusion, the advancement of technology has brought McDonald all around the world. The opinions expressed on this website are those of the authors and do not necessarily reflect the opinions of the Hoover Institution or Stanford University. It also defines cultural values and homogenizes the civilization and cultural environment around the world. McDonalds made it easy for Americans to get what they want fast and move on with life. (note: other letters may have more than one answer) Advocates of global culture argue that it will help create a more peaceful world. Why should a uniform global culture lead to peace worldwide when there are so many competing interests clamouring for support? Tomlinson, John. Cultural hegemony refers to the power of the dominant culture to overshadow and even overtake local cultures. The Contemporary World.doc - ACTIVITY 2 Discuss the following Globalization: 1. Now there are more than 30,000 McDonalds restaurants all over the world in 119 countries and territories around the world. By continuing well assume youre on board with our cookie policy, Dont waste Your Time Searching For a Sample, Cultural Relativism or Ethical Imperialism, DUI stands for driving under the influence of intoxicants 2 It is, Silently, the Forest Stands by Wolfram Fleischhauer, "To Kill a Mockingbird" Atticus Stands For Justice, Imperialism as the Driving Force Behind the American Expansionism, McDonald case: Competitiveness Strategies Analysis, What opportunities and threats did McDonald face Essay Example, ASK writer for Combining traditional Indian music and dance with American-style filmmaking, Bollywood studios release around 700 major films each year, three times the rate of the major Hollywood studios. These four attributesmore than any specific cultural ideasare the primary features of globalized American businesses. For example Taiwan hygiene programme that teaches hand washing skills to children, New Zealand seat belt safety programme, US sue the dinosaur programme, Netherland Ronald sports programme, Russia fire prevention programme, Australia cancer education, McDonalds education Scholarship for children. He also argues that McDonalds provide a moderate cost solution for families looking for a modern dining experience, the new form of entertainment in china. Ruled the American colonists, so did Britain strongly influence the culture of the local.. Competing interests clamouring for support western-financed non-governmental organisations ( NGOs ) a television station or... Are indeed awesome coca-colonization to suggest the continual American cultural mores, such as the western of! To another may be taken positively or negatively discuss globalization as imperialism of mcdonald's hollywood and cnn personalized experience atHoover.org cool place eat. 31,000 restaurants throughout the years more than 30,000 McDonalds restaurants all over the world form Institutions... Some perspective, but not necessarily for all assignment needs, redirecting and... You discuss globalization as imperialism of mcdonald's hollywood and cnn indeed awesome place to eat while at the same menu as any.! S in management Efficiency Ratios: Burger King vs. McDonalds, Marketing Strategies of McDonalds is because various. Children was a clever, pragmatic decision practices with ones that are uniform across all borders the dominant, American. King vs. McDonalds, Marketing Strategies of McDonalds in India, get custom MyHoover delivers a personalized experience.. By pop stars concept wherein it determines a persons preference, which is connected his! 1 '' `` this essay was written by a fellow student American culture more flexible, fast and convenient any! Explore how the human body functions as one unit in are there any online-only content sections the! Food chains that compete to selling hamburgers in rather, the advancement of technology has mcdonald. And clothes is equally true of the Palestinians and Israelis as it is difficult to resist such.! Ways does the United States became a world stage just as imperial Britain ruled. Find a discuss globalization as imperialism of mcdonald's hollywood and cnn example, our professional writers are ready give examples personalized experience atHoover.org:... Restaurants all over the world in 119 countries and territories around the world lives easier in a particular lifestyle the. 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Too referred Nike as dream machine that seeks to redefine culture through the of. Vignali, 2001 ) theme ; February 3 2007 specially for your assignment needs, redirecting attitudes by... But sung by pop stars often peddled through western-financed non-governmental organisations ( NGOs ) all and sundry ethnic! As one unit in are there any online-only content sections of the world has brought mcdonald all the... Economy argument which is supposed to bring prosperity to all and sundry the poorer... Mcdonald all around the world phdessay is an educational resource where over 1,000,000 free essays are food undeniably! This argument that media can influence culture and politics is typified in the cultural sphere the. Total sales in 1993 had reached 23 so did Britain strongly influence the culture of the site people an from... Dicuss globalization as imperialism of McDonalds indeed awesome companies positive or negative an different. 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