Combined with an embedded Instagram feed, the homepage offers plenty of inspiration for shoppers. Thats it! Nickey Kenoe was started back in 2004 by two designers, Todd Nickey and Amy Kehoe. This Shopify store example is the business child of Kylie Jenner, where she sells makeup, skincare, and baby products. Pipsnacks has a beautiful eCommerce website design that gives users a unique customer experience. The brand cleverly incorporates user reviews and testimonials to increase its on-page SEO and push its skeptical buyers towards conversion. Their homepage has only one CTA, which asks the visitor to take a quiz to personalize your visitors experience. They reflect months or sometimes years of incredible effortand their successful founders got inspiration from somewhere. User experience is pretty straightforward, as well. This field is required. Nevertheless, some of the visuals are a little blurry, which is a big minus if you ask me. Because it utilizes a minimalist design with a lot of photography featuring the products and CTAs. Death Wish Coffee is a coffee brand that claims to have the strongest coffee on earth. Definitely one of the best conversion-optimized Shopify sites out there. Gymshark contains only three main drop-down buttons on the top of the page where you should only be bothered by one of them, depending on your gender. Taran and Bunny Ghatrora, co-founders of the brand, found a great opportunity to challenge big self-care companies whose branding was outdated. Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, along with a team of friends. The minimalist design allows you to explore the products through the homepage. Little did he know that the recipe would give birth to be an extremely popular name in the industry. Looking for signup form examples? Aside from the websites ease-of-use, the overall look-and-feel really intrigued me. Bronze Medal because it offers a unique and magical experience that may confuse inexperienced internet users. There are numerous animations, transitions, and other elements that quickly get our attention like a master magician. Now, its one of the most successful Shopify stores in the fitness clothing industry. This is extremely important for an eCommerce website whose monthly sales are based on promoting the brand through social media. Also, the brand helps customers establish a solid routine with natural products tailored to their individual needs. (Which is really well-written by the way). Their subscription page is nicely designed, describes plenty of benefits for customers, and gives answers with a small FAQ section at the end. As you can see, by clicking on the cross symbol, you can start customizing your own cookie cake as simple as that. Besides being one of the top Shopify stores, Allbirds is also an example of a digital native vertical brand (DNVB). However, if you want to succeed, you shouldnt copy them randomly. Unlike all previous stores, Beardbrand doesnt use its homepage to sell products, but rather strengthen their brand image evenmore. How crazy? The homepage has only full-width images, which makes product category selection easy. The brands Shopify store reassures visitors that theyre onto top-notch products, with media mentions (including CNBC and Food Network) and videos of collaborations with chefs being in prominent places. One notable collaboration was a workout video with Ross Edgley, the first person to swim around the entire 1780-mile coast of Great Britain. The founders say they have essential products in stock and the rest (over 90% of products) is crowdfunded. Now that we got that out of the way lets see some of the best online stores out there. In general, the design agrees with the brands bold character, a fact that convinces you about the product. Many Millennial customers want to own watches, but they cant just drop $700+ for well-made items. Unlike big alcohol brands, though, their products are made from grapes, natural, and lower in sugar content. Chubbies achieves this goal with unique branding, entertaining product descriptions, and creative images. The result was Tattly, a great Shopify store featuring works of some of the best tattoo artists in the U.S. Hismile does an awesome job explaining the benefits of the product right away. In an interview with Voyage Dallas, the founder said the brand hit the sweet spot of providing the best overall value on the market. A couple of decades ago, having a website was a big deal. This business strategy works because it provides personalized service to a large, underserved group of customers: beardsmen. If youre looking for homepage inspiration, be sure to check this Shopify store. Your first contact with the website will be a big photo that speaks in street style terms and changes dynamically. Discover our designer-made, free templates and customize them to suit your campaign needs. In order to make sure that you wont leave the store without taking action, a popup appears asking for your email address in exchange for a 10% discount. Despite temporary tattoo art being a super tough sell, Eisenberg received 10,000 online orders just within the first year after launching her Shopify store. You will figure out what you should expect regarding the content and the products of the website right off the bat, even if you are not familiar with Kylies brand. The design is clean, modern, and made with a straightforward but good-looking color theme that matches the products. With a little bit of Bohemian touch in the store design, Rebecca Minkoff stands out from other top Shopify websites with luxury product photography. Thats why they have created a dedicated tab where they suggest cookies for each specific occasion. The brand is known for its unique streetwear designseven endorsed by superstars like LeBron James. How can I make my Shopify store stand out? Kylies strong point is her lips. Blume became a seven-figure business in just one year. Definitely a useful resource for those planning to create a quiz on their Shopify stores. Georgie and Ed, the founders, say they are on the mission to become the biggest health food brand in the world. The brand reinforces this message throughout the website, making sure that every visitor realizes how unique its practices and products are. Youll get your inspiration in this post. For example, since allergy-friendly ingredients are a major selling point, the homepage has multiple headlines (Safe to share, Because ingredients matter) to appeal to the target audience. Send unlimited email campaigns through your Shopify Store! Haus is tapping into the Millennial generations desire for moderate and refined drinking habits (the pandemic saw alcohol sales grow by 22%). What should I sell in my Shopify store? Its also worth mentioning that every CTA will take you to a new page specifically designed for the product you have selected. Something that perfectly reflects the brands personality. The discreet animations and the visitors ability to interact with the products on the homepage are also a big plus for the store. PRESS Healthfoods sells juices, juice cleanses and other healthy foods made from materials supplied by G.A.P. Silver Medal because the user will instantly find what he is looking for, and the Shopify store has re-evaluated its design. Silver Medal because Cristiano Ronaldos Shopify store has a simple and playful Shopify theme to attract customers attention. Gymshark was created in 2012 by a group of teenagers. ColourPop burst onto Instagram in its colorful glory in 2017 and won over ordinary users, vloggers, and influencers. Fortunately, the existence of eCommerce platforms like Shopify has made the process easier than ever. One of the best fashion Shopify stores, Rebecca Minkoff sells clothing and accessories for women. Scrolling down, you will find the websites products showcased in their natural environment. Use your innovative spirit, creativity, and instinct to understand the psychology and intent of your users and deliver the experience theyre looking for. Beardbrand knows that, and they want to help. Watch a series of quick video courses created to guide you through all our platforms features step by step. I really liked the way this is pointed out with close-up, high-quality images of lips covered in Kylies products. Plenty of colorful product images, personalized items, and an Instagram feed with customer content will make browsing this Shopify site a joyful ride. Whats more, the Shopify stores color palette adds playfulness, while the purple calls-to-action catch the eye. The founder of this great Shopify store, Charlotte and Dave Cho, take regular trips to Seoul to consult beauty experts and bring items for curation. The brand has done a great job, convincing the visitor that they have a great sense of style at first glance. Heres a drip campaign I got when I became part of their list: Pro Tip: If you want to make your store successful and boost your conversion rate, make sure to invest in an eCommerce-friendly email marketing service. This isnt surprising, though, since online retail has become easier and more accessible both for sellers and buyers. Kylie Jenners equally popular sister, Kim Kardashian, is also in our top Shopify stores list with her own KKW Beauty store. Kylie herself often features as the model in the store, which is a no-brainer technique for an influencer-led business. Gold Medal because it is a well-known website of a well-known brand that knows its target audience and its buying habits. Most of them are redirected to the store after clicking the links on his Youtube or Twitch channels. As a small family business, Pipsnacks has turned into a fast-growing Shopify store that knows how to satisfy its customers need for tasty snacks. Bronze Medal because while this is a great example of a well-converting website, it just isnt better than the previous two. I consent to my data being processed in accordance with Sitecores Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. This is one more minimalistic eCommerce store that eliminates unnecessary content and pages. The proof of the brands ethical status is included on the homepage (Our Sustainable Practices.) If you visit product pages, youll also see messages about the environmental impact of every item. Beardbrand is the company that solves this problem with a personalized approach. Fortunately, they also managed to squeeze in an email form to the bottom of the page, which is not ideal but better than nothing. Items on sale are also easy to spot, which makes the buying experience super easy. And thats mainly the reason why its among our best Shopify stores list. Create beautiful, professional campaigns to engage your audience like a pro. Whats more, KWW Beauty also leverages one of the most sophisticated eCommerce tactics of all time: social proof. For instance, you can sign up for a free Moosend account to get access to responsive email newsletter templates, advanced eCommerce AI and marketing automation tools! After all, according to the owners, the name Tsuki is the Japanese word for Moon. The fashion industry has so many Shopify store examples that its impossible to include everything in a single list! This popular Shopify store looks like a colorful online DIY magazine. The interactive nature and the countless animations of this Shopify store make it a very fun ride. What I especially like about MVMT is top-notch product photography. Scrolling down, I was impressed by the way these guys chose to direct their visitors. Product quiz is another reason to check this great Shopify store. As I said before, today, well try to discover the best Shopify stores existing out there. Nevertheless, the store has dropped the drop-down menu and has separate buttons for each product page, which can be a little overwhelming. The clean and user-friendly design is this stores best suit. There are also two tabs you can select if you sort the products by category or occasion. A popular Shopify store for gifts, Art of Play sells playing cards, puzzles, games, home goods, toys, and books. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. Bronze Medal because the design is accurate on what it is trying to represent, but the brown tones at the bottom of the store may be a little old-fashioned. This Shopify store sells classic mens clothing with a modern perspective. But the most famous product is the Analog productivity system designed by the brands founder, a veteran designer Jeff Sheldon. Businesses also differentiate themselves by making special emphasis on their unique value proposition on homepages. The store relies heavily on the footballers image to promote his collections. This is actually one of the best Shopify stores Ive ever seen since it conveniently drives the potential customer to the shopping cart. Look at the best Shopify-powered websites from this market to learn their best practices. While this was not the most conversion-optimized choice, and it may confuse some people, I liked the creativity they implemented to design this diverse and cool user experience. You can navigate to the checkout page in just a few clicks, making WP Standard one of the best in terms of navigation on our list. Yes, he invented an instant freeze-dried blend that NASA sent to space. Finally, both the store design and friendly welcome message from the co-founders also add personality to the eCommerce business. The fact that this brand has to sell only one product with variations, gave them plenty of space to promote it the right way. Their Shopify store is helping them reach this bold goal. They have an Instagram feed, shoppable looks from influencers, and tons of shareable content. Theres also a video that takes us inside the manufacturing facility in Cardigan. And you wont have to, since the Shopify store gives you a Buy Now button from the moment you set foot on the page. Nine big tabs, clearly stating-visually and verbally-where they are leading to. Kith is a streetwear juggernaut and a brand with a truly unique Shopify store. Thats a lot of money, which is what triggered Jake Kassan and Kramer LaPlante to start a Shopify store that makes premium-quality and stylish watches affordable. Thats the way Nickey and Kehoe want store visitors to feel about their products, too. All these are extremely important since the brands success relies heavily on sales from social media. BONUS: Check our Fashion Marketing Tips guide! To be fair and objective, well break them down into categories and judge them according to their: With that in mind, let the Shopify Store Games begin! From the current market value of $511 billion, the beauty and health industry will grow to $748.6 billion in three years.
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