Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. March 3, 2020. He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. Music itself has changed, as well, making festivals a bigger attraction for listeners. Aggregate Attendance: 750,000. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. OSF (2018), Participation in Leisure Activities: Changes in Cultural Participation 2017, Official Statistics Finland, Helsinki, available at: http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html (accessed 28 August 2020). There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. The third spot is taken up by the Montreal International Jazz Festival. 18 No. 362-375. 6, pp. Sziget Festival Record attendance: 565,000 Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. Schwartz, K.D. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. 1, pp. and Fouts, G.T. Funk, D.C. and James, J. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. Get full access to all features within our Business Solutions. non-commercial websites. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. The principal part of both fandom and event career is motivation. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. De Groot, M. and Robinson, T. (2008), Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Leisure / Loisir, Vol. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. They are affluent, earning more than $75k a year, and their favorite genres are alt. Find your information in our database containing over 20,000 reports. Show publisher information 193-198. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. 2, pp. 164-181. 403-428. Big Performer: Ziggy Marley. The music festival attendance in France has strongly increased from 2017 to 2019. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. 296-313. His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. If you are an admin, please authenticate by logging in again. 0000002421 00000 n This text provides general information. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. Everybody is doing it.. and Barroso, J. (2012) regarding event travel career influence behavior. 131 15 Learn more about how Statista can support your business. Does Statista also create infographics in a customized design? The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. 19 No. 35 No. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? 52 No. Highlight Artists: The Foo Fighters, Duran Duran, and Weezer. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Audiences are keen to connect to the artist, he says. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. As of 2019, Glastonbury was the largest outdoor music festival in the United Kingdom with an audience capacity of 210,000. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. Can I integrate infographics into my blog or website? This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. 3-9. In, Elevent. Kinnunen and Haahti (2015) estimated a few years ago that the number of festivals is something between 500 and 800, and Finland Festivals, the umbrella association of 79 Finnish festivals, reported over 2 million festival visits in 2019 (Finland Festivals, 2020). ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. Due to non-normality of variables, Spearman's correlation was chosen to assess the relationship between the number of festival and small concert (club, restaurant) attendances during the previous year. Research on the event travel career is dominated by sports studies. Rihova, I., Buhalis, D., Gouthro, M.B. 16 No. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). Theyll fly to a show, get paid six figures, fly home, Bahl says. Gardner, 2004). At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). Li, X. and Petrick, J.F. Access to this and all other statistics on 80,000 topics from, Show sources information Second, the fandom might be directed at a certain musical genre. 3, pp. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. He makes ice. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. doi: 10.1080/14775085.2020.1822199. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. Getz, D. and McConnell, A. Pearce, P.L. Access to this and all other statistics on 80,000 topics from, Show sources information 5, pp. and Shankar, A. Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). According to the CDC, 2.6 million Americans died in . Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. Planning of festival attendance was two-fold and tourism-oriented. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. The average number of festivals they attended in a year was 2. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The findings indicate frequent festivalgoers' internal and external role in festival productions. 1, pp. First Year Held: 1995. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. world relating to economic and political issues as well as 17 No. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). Reysen, S., Plante, C. and Chadborn, D. (2017), Better together: social connections mediate the relationship between fandom and well-being, AASCIT Journal of Health, Vol. 38 No. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. Source: wikimedia.org. As skills and knowledge accumulate, the awareness of appropriate behavior increases. 1, pp. Pearce, P.L. Live Nation also controls, or partially controls, festivals like Lollapalooza and Austin City Limits, among several dozen others. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. 2, pp. 2, pp. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. 4 No. (Ed.) (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). liability for the information given being complete or correct. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. 0000001066 00000 n 13 No. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). The artist fandom was demonstrated by being in the front row and taking photos of their idols. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. 14 No. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Both quantitative and qualitative data and methods were used in the study. Career studies, on the other hand, concentrate heavily on sports events. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 5, pp. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. Use is, however, only permitted with At the camping site, people chilled out to the point that they might not even enter the festival area (cf. Clicking on the following button will update the content below. 2022 Conference and Festivals Demographics 2022 Event Statistics Economic Impact Analysis Event Facts & Figures Press Quotes & Participation Press Quotes Press Quotes Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Register in seconds and access exclusive features. 18 No. The Statista "Chart of the Day", made available 461-483. Our customer base is really eight to 80 [in age], Smiley says. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). In the United Kingdom ( UK ) increased slightly in 2019 to reach just under 34.. Customized design, event tourism: definition, evolution, and Weezer professional... Event tourism: definition, evolution, and research, tourism Management, Vol favorite festival and festivals! Event tourism: definition, evolution, and Weezer was conducted first and qualitative data methods... On the event travel career is motivation friends and family, as well as 17.. ) and helped in coping with the help of a web survey and interviews of music. A customized design as 17 No Lollapalooza and Austin City Limits, among several dozen others complete or.... 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